Local Business SEO insight – Beeing on Page 1 of Google
Many people get online to search for information about LOCAL products and services every single day. This presents a major opportunity for ANY local business owner to put themselves right in front of those who are looking for what they have to offer.
As a fellow small business owner, I understand that your business is your livelihood. So you must be constantly searching for new ways to improve and take your business to the next level.
If you are a “local” business, this can pose a challenge as reaching out to new local customers can be intimidating… but not impossible!
We all know that the Internet is a powerful marketing tool for major corporations and online personal businesses.
However, it is important to note that internet marketing for a small local-based business is just as lucrative as any other form of marketing; perhaps it can even increase your business more than you would think.
Businesses that rely on traditional advertising methods such as newspapers, the Yellow pages, and TV ads are seeing some major challenges today. These forms of advertising are just not as effective as they used to be.
This is due to one fact: People go to the internet first when looking for products and services – that includes LOCAL products and services.
Taking your business online may seem like a daunting challenge, but it’s a challenge that you cannot afford to ignore. Understanding how to market your local business online is extremely important, and can help you keep your losses to a minimum while maximizing your revenue potential.
Perhaps one of the most powerful and effective ways to boost your business is by having a website that is capable of generating new viewers and converting them into paying customers.
The best and most inexpensive way to do this is through the utilization of quality Search Engine Optimization (SEO). Once you do this, beware:
Your business will probably gain more attention than ever before.
What is SEO?
First, it is important to understand precisely what SEO really is. SEO stands for search engine optimization. Most business owners who are not internet-savvy might ask, “What does my business have to do with a search engine?”
Surprisingly enough, your business has plenty to do with search engines and the results that they produce.
Think of a term you are looking to find out more about. You will head on over to your favorite search engine, be it Google, Bing or even Yahoo, and you will type in that word in the search box.
Hundreds of pages come up that have your keyword in them and are most related to your search. From there you can search through each of these sites to find the information that you are looking for.